Please allow me an illustrative, though somewhat over-simplified, scenario:
My husband likes Chinese food at restaurant X, I like it at Y. He is all about the egg rolls and beef pepper steak, I am all about the chicken chow mien and sushi. We rarely eat Chinese at the same place. We have a CHOICE. I believe in competition as a motivating force.
Go watch this fantastic video and come back here to tell me what you think. I'd sure like to know your thoughts :-)
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